PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including data about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
The stored Device Information does not allow any direct inference to your person and will be made anonymous after a certain period of time. Only in a few exceptional cases do we refrain from this (e.g. in order to be able to trace attacks on our systems or abusive registrations).
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain data from you, including your name, billing address, shipping details, payment information (including credit card numbers), email address, and phone number. We refer to this data as “Order Information.”
HOW DO WE USE YOUR PERSONAL DATA?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL DATA
We share your Personal Data with third parties to help us use your Personal Data, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Data here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Data here: https://www.google.com/intl/en/policies/privacy/.
Reporting & Analytics:
|Alexa Metrics||We use Alexa Metrics to help measure how users interact with our websites.||https://www.alexa.com/help/privacy|
|Bugsnag||We use Bugsnag to help us troubleshoot and fix issues with our websites.||https://docs.bugsnag.com/legal/privacy-policy/|
|Chartbeat||We use Chartbeat to help measure how users interact with our websites.||https://chartbeat.com/privacy/|
|Crazy Egg||We use Crazy Egg to help measure how users interact with our websites.||https://www.crazyegg.com/privacy|
|Fullstory||We use Fullstory to help measure how users interact with our websites.||https://www.fullstory.com/legal/privacy/|
|Google Analytics||We use Google Analytics to help measure how users interact with our websites.||https://policies.google.com/privacy|
|Hotjar||We use Hotjar to help measure how users interact with our websites.||https://www.hotjar.com/legal/policies/privacy|
|KissInsights||We use KissInsights to help measure how users interact with our websites.||https://signin.kissmetrics.com/privacy/|
|LinkedIn Analytics||We use LinkedIn Analytics to help measure how users interact with our websites.||https://www.linkedin.com/legal/privacy-policy|
|New Relic||We use New Relic to help measure how users interact with our websites.||https://newrelic.com/termsandconditions/privacy|
|Optimizely||We use Optimizely to help us test improvements or changes to our websites.||https://www.optimizely.com/privacy/|
|Bing Ads||We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.||https://privacy.microsoft.com/en-ca/privacystatement|
|Drift||We use Drift to help us with conversational marketing to customers while they visit our websites.||https://www.drift.com/privacy-policy/|
|Facebook Custom Audiences||We use Facebook Custom Audiences to deliver targeted advertisements to individuals who visit our websites.||https://www.facebook.com/policy.php|
|Google Doubleclick||We use Bing Ads to deliver targeted advertisements to individuals who visit our websites.||https://policies.google.com/privacy|
|Hubspot||We use Hubspot to manage our relationships with our customers.||https://legal.hubspot.com/privacy-policy|
|Intercom||We use Intercom to manage our relationships with our customers.||https://www.intercom.com/terms-and-policies#privacy|
|Marketo||We use Marketo to manage our relationships with our customers.||https://documents.marketo.com/legal/privacy/|
|Snapchat||We use Snapchat to deliver targeted advertisements to individuals who visit our websites.||https://www.snap.com/en-US/privacy/privacy-policy/|
|SourceKnowledge||We use SourceKnowledge to deliver targeted advertisements to individuals who visit our websites.||http://www.sourceknowledge.com/privacy|
|Disqus||We use Disqus to provide commenting capabilities on posts on our websites.||https://help.disqus.com/terms-and-policies/disqus-privacy-policy|
|Facebook Connect||We use Facebook Connect to allow visitors to our website to interact with and share content via Facebook’s social media platform.||https://www.facebook.com/policy.php|
|Gravatar||We use Gravatar to allow visitors to our websites to create avatars.||https://en.gravatar.com/site/privacy|
|We use Pinterest to allow visitors to our website to interact with and share content via Pinterest’s social media platform.||https://policy.pinterest.com/en/privacy-policy|
|We use Twitter to allow visitors to our website to interact with and share content via Twitter’s social media platform.||https://twitter.com/en/privacy|
|Wistia||We use Wistia to display video content.||https://wistia.com/privacy|
Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for data we receive, or to otherwise protect our rights.
As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE ANALYTICS - https://tools.google.com/dlpage/gaoptout.
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access Personal Data we hold about you and to ask that your Personal Data be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact data below.
Additionally, if you are a European resident we note that we are processing your data in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your Personal Data will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18 years.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided above.